The Mobile Market

This diagram from iStrategy is really quite telling. It puts into perspective how powerful and, in some ways untapped the mobile market it is. For example, China only has 16.09 mobile phones per 100 people, despite most of them being made there. The chart showing that 46% of people access the internet using both their mobile and a computer is also much higher than I would have thought. However, the most telling statistic is that 48.7% of content being accessed by mobiles is news. Coupled with the fact that the 4 billion mobile phones worldwide dwarf the amount of newspapers in circulation, the journalism industry really needs to figure out how to profitably distribute its obviously popular content…FAST.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s