Subscriptions hit the Apple App Store

Following the launch of News Corp’s The Daily, Apple have decided to roll out an app subscription model to other publications in the App Store. Apple will be giving publishers the option to choose the length and price of their subscription packages, although they will demand the customary 30% required to gain the privilege of living the Apple “i” life.

Apple are keen to stress that publishers will still be able to sell identical content through their own distribution channels, such as a company website. Previously, periodic news apps were required to sell their content on an individual basis. Apple have previously been reluctant to offer subscription models, so it is debateable whether they will follow Spotify by offering a subscription package for music and video content.

It is worth noting that Apple’s 4.3 iOS update, which was due to go live yesterday, has been put back to 28th February, probably to iron out subscription compatibility issues.

Via Geeky Gadgets.

This entry was posted in Advertising, Technology. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s