Mig33, ‘the world’s largest mobile-first community’ have just lost one friend, from a chat, that wasn’t particularly fun. TechCrunch revealed this conversation that took place between Timothy Johnson from Mig33 and Leena Rao from Tech Crunch, which went from a routine PR pitch, to a complete disaster.

It ends with TechCrunch quipping:

“You’ve just managed to get the TechCrunch coverage you desired. Well, maybe not the coverage you wanted, but whiners can’t be choosers.”

In a week where it was proclaimed that churnalism.com was the all pervasive eye that would shake up online journalism, and that PRs were running the media, this is an example of where a media outlet exerted it’s power over not only a PR, but ultimately a company’s image. A warning that should be heeded? Certainly.

Via TechCrunch