Audi Magazine Slide Track (Eng) from AlmapBBDO Internet on Vimeo.

Cutting through the glorious amount of interactive content found on iPad magazines is always going to be difficult – especially given the cynical “I’ve seen it all” attitude of most iPad owners. So Audi have appealed to your inner child by essentially turning the Apple lock-screen into a game of Snake…all in the name of an ad. Classic.

Via The Next Web