“Slide to unlock” becomes “Slide to race” for Audi

Audi Magazine Slide Track (Eng) from AlmapBBDO Internet on Vimeo.

Cutting through the glorious amount of interactive content found on iPad magazines is always going to be difficult – especially given the cynical “I’ve seen it all” attitude of most iPad owners. So Audi have appealed to your inner child by essentially turning the Apple lock-screen into a game of Snake…all in the name of an ad. Classic.

Via The Next Web

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